In this specialisation you will learn to apply fundamental social- and cognitive psychological concepts and theories within the context operative businesses and related economic topics. Whether as an organizational consultant, HR-developer, marketing specialist, or consumer researcher you will be challenged to understand and support the human dimension of corporate- and family businesses as well as economic questions. After completing the programme, students may enter the postgraduate specialisation programmes. 

For more information on the specialisation, see curriculum.

Scientific Head:
Univ.-Doz. Mag. Dr. Tarek El Sehity